Brand Loyalty Lies in Targeted Direct Mail Marketing

Janel Scott DatabaseUSA Services

A recent survey by Citipeak Productions determined that seven out of 10 consumers feel more loyal toward a brand after purchasing a product or service through a direct marketing approach. Nick Johnson, managing director of the firm, explained that this increased brand loyalty is a crucial objective for marketing strategies because it …

Digital Marketing Enhances Direct Mail Strategies

Janel Scott Blog topics

Erica Bell, contributor for Business 2 Community, asserted that by investing in better integration of social media and other digital campaigns with direct mail efforts, companies can develop more targeted strategies. Bell explained that a direct mailing list already provides basic information about customers, including contact information and purchase history. By incorporating information from social …

DatabaseUSA Provides TomTom Access to Points of Interest Content

Janel Scott Blog topics, DatabaseUSA Services

OMAHA, NE –(Marketwired – September 21, 2015) – DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for small businesses and sales people, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to DatabaseUSA’s extensive business listings for …

Without Good Analysis, Big Data Is Just a Big Trash Dump

Janel Scott Blog topics, DatabaseUSA Services

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original post, click HERE It is like a bunch of high school boys bragging in the locker room. But “Big Data” can be a “big pile of trash,” unless mined by geniuses. This whole new phenomenon seems like …