Email List Cleansing and Hygiene

What is email hygiene?

Email hygiene is the process of removing bad email accounts from your email files. Email Hygiene is essential in order to maintain high deliverability rates and a positive reputation.

When discussing email hygiene, it is important to understand hard and soft bounces. When an email cannot be delivered to a subscriber’s inbox for any type of permanent reason, it is classified as a hard bounce, when it is temporary, it’s classified as a soft bounce.

The importance of maintaining your reputation.

Email hygiene will help your brand maintain a positive reputation among consumers, as well as among email hosts. Sending to non-existent addresses or to spam folders is very damaging to your IP reputation. When you damage your IP reputation, deliverability among email hosts decreases.

Complete the form or call us at 877.407.0101 for more information on email file cleansing and hygiene.

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