Email Deliverability: A Guide to Email Marketing Best Practices

Janel Scott DatabaseUSA Services, email marketing lists

Email deliverability can be a bit daunting at times. With email filtering obstacles and federal regulations, email marketing can seem complicated. However, avoiding these obstacles may be easier then you thought. Follow these simple email marketing rules from our DatabaseUSA.com® email team to ensure your email campaign recieves a positive …

Digital marketing enhances direct mail strategies

Janel Scott Blog topics

Erica Bell, contributor for Business 2 Community, asserted that by investing in better integration of social media and other digital campaigns with direct mail efforts, companies can develop more targeted strategies. Bell explained that a direct mailing list already provides basic information about customers, including contact information and purchase history. By incorporating information from social …

Brand loyalty lies in targeted direct mail marketing

Janel Scott DatabaseUSA Services

A recent survey by Citipeak Productions determined that seven out of 10 consumers feel more loyal toward a brand after purchasing a product or service through a direct marketing approach. Nick Johnson, managing director of the firm, explained that this increased brand loyalty is a crucial objective for marketing strategies because it …