Data Cleansing Services

What is data hygiene?

Data hygiene is the process of removing bad list data from customer files. Data hygiene is essential in order to maintain high deliverability rates and a positive reputation.

Email list hygiene

When discussing email hygiene, it is important to understand hard and soft bounces. When an email cannot be delivered to a subscriber’s inbox for any type of permanent reason, it is classified as a hard bounce. Hard bounces happen when sending to an invalid domain or if the subscriber services blocks the delivery. Email addresses with hard bounces should be removed from email lists to protect your email sender reputation.

What is a soft bounce? When an email cannot be delivered to a subscriber’s inbox for any type of temporary reason, it is classified as a soft bounce. Some reasons for soft bounces includes a full inbox, an email server is down, or an email is too big. These should not be removed.

The importance of maintaining your reputation

Data hygiene will help your brand maintain a positive reputation. Sending or emailing to non-existent addresses or to spam folders can be damaging to your wallet and your IP reputation.

Verify – Clean – Enhance
Web Form Submissions in Real Time!

The DatabaseUSA API will perform real-time data validation, hygiene, and enhancement and append enhanced data your marketing team can work with. Enriching your list with consumer demographic or business firmographic data helps you create a more personalized experience for leads. Fill out the form on this page and we’ll set you up with a FREE TRIAL that includes technical support to implement our API into your website.

DatabaseUSA provides the only real-time data enhancement service for both business and residential leads to boost the results of your web forms and provides the information you need to effectively react to new submissions. With one API call, you have access to:

  • Email Verification: Stop invalid, fraudulent and malicious emails from getting on your email list. Fix data entry errors and salvage leads.
  • Address Verification/Append: Add names and postal addresses for direct marketing.
  • Telephone Verification/Append: Validate quality of phone number at submission and know if the number is business, residential, or mobile. Append phone if you have business name/zip code or residential name/zip code.
  • Consumer demographic Intelligence: Enhance your lead form database with demographic, interest and purchase data, such as gender, age, income, donor history and more.
  • Business demographic intelligence: Enhance your lead form database with business prospect firmographic data such as size of the business, annual revenue, industry (SIC/NAICS), years in business, corporate family tree, executive names, titles, and emails where available.

The DatabaseUSA API also supports postal and postal and phone validation and enhancement. Integrating it into your website is quick and easy, and response times are sub-second.

Want to see how easy it is? Check out the Documentation of the DatabaseUSA API Service that provides sample requests and responses you can use. You may also want to provide the DatabaseUSA API Impletmentation Guide to your technical resource if you are ready to try it!

  • 1.  Implement our API
  • 2. Pass as much as you know about your prospect: Name, Address, Phone, Email
  • 3. Instantly receive validated and enhanced information!
  • 4. Daily, Weekly, Monthly Reporting and Analytics

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